Pakistan’s e-commerce market size is predicted to develop to $1 billion by the year 2020 that falls between $70-150 million.
E-commerce landscape faces barriers to growth in Pakistan
A yearly report of Pakistan Telecommunication Authority (PTA) 2017 has discovered that on the orders of the prime minister, the ministry of commerce has developed an ‘e-commerce policy board’ to observe progress and ensure coordinated cross-institutional efforts for expansion of Pakistan e-commerce market size.
In private sector, entrepreneurs have launched e-commerce initiatives for customers (B2C) that are success stories like daraz.pk, olx.com, homeshopping.pk, the report said.
The most necessary component of the e-commerce system, it added, is the payment gateway that will change the entry of credible international players in e-commerce system of Pakistan and can resolve long barrier to the expansion of the country’s e-commerce market. It will promote the e-commerce growth in Pakistan effectively.
The policy and regulative development recently have made-up the method for credible international players, to enter into Pakistan’s e-commerce market. This will increase the Pakistan e-commerce market size.
Pakistan is usually a cash-driven economy as a number of debits or MasterCard holders is little and m-wallet accounts also are terribly low because of which more than ninety-five percent delivery system, the report said.
Pakistan getting ready to launch “state-of-the-art” e-payment gateway
The PTA is continuing in its report that the country is additionally making smart progress on business to business (B2B) front as software business aims to attain the goal of $5 billion export mark by 2020.
Furthermore, the IT trade has numerous medium-sized IT companies earning nearly US $530 million, principally in software development and service outsourcing. However, Pakistan’s share within the international IT sales is simply $2.8 billion out of worldwide $3.2 trillion within the international market.
Consumer buying trend in Pakistan isn’t simply limited to purchasing products online, there also are websites for cars, property and travel that shows that buyers within the country are using the web to experience a large range of economic activities and in this way, the Pakistan e-commerce market size is increasing, said PTA.
Some of the native portals have emerged as leading online businesses in Pakistan, for example, PakWheels.
The automobile portal has emerged because the leading online automobile buying and selling website in Pakistan. It has reached an inventory of over 160,000 cars and over 24,000 motorcycles and is accessed by quite 100,000 unique visitors on a daily basis, said the report and supported the e-commerce growth in Pakistan.
Zameen.com is the leading online realty database that connects realty dealers, developers, estate agencies with general buyers, sellers and renters in Pakistan.
The PTA said that Food Panda, as Pakistan’s leading food delivery app, estimates that it’s generated a staggering one billion rupees in further sales for the building trade throughout the last year.
Rozee.pk additionally enjoys an exalted standard as Pakistan’s leading job website with many nationwide vacancies publicized daily. Whereas Daraz.pk is that the largest online shopping centre and provides a platform to multiple vendors and one-stop to customers.
Online shopping is currently making its approach to rural areas
All leading brands of fashion, food, accessories etc. are also providing online shopping facility to their customers. These portals are currently also providing mobile and online solutions for payments. However, it’s imperative that the govt. and private sector enables a secure, reliable and unrestricted surroundings for the customers for e-commerce activities. The success of such online ventures has made the e-commerce market of Pakistan a profitable marketplace for foreign investment within the digital world, the report continued.
Recently, the famous online shopping store Daraz.pk managed to secure an investment of $55 million for its operations in Pakistan, Bangladesh and Myanmar from Asia Pacific internet cluster and Commonwealth Development Corporation group, UK.
Zameen.com raised $ twenty-nine million in 2 rounds of international funding from Catch cluster and Frontier Digital Ventures.
The famous ride service Careem also has put an investment of 60 million dollars from Abraaj group (Abraaj) as lead capitalist for its operations in Pakistan and MENA region whereas Rozee.pk raised $6.5 million during a Series-C funding round with Vostok Nafta and piton Capital Lead Investment as the main investors, the PTA report said.
E-Commerce Growth in Pakistan
Pakistan’s e-commerce business can exceed ‘several hundred million dollars’ by 2020. Pakistanis seem to spend ‘several hundred million dollars’ on online shopping because the country adopts digital technology. Tightened by smartphone penetration and digital payments solutions, the country’s e-commerce business is anticipated to grow enormously by 2020.
The profitable impact of information and communication technologies will be seen with the outstanding e-commerce growth in Pakistan through websites like olx.com, daraz.pk, Coupons.pk, zameen.com and pakwheels.com.
Many companies business had a grownup to the extent to which it lacked the capability to compete. In this context, the businesses had to cut short the list of things on sale.
The business owners ascribed to the speedy expansion in e-commerce trends to the introduction of mobile broadband services in Pakistan. Telecoms are providing banking services on mobile handsets through their mobile banking solutions.
Branchless banking transacted over Rs486 billion throughout October to December 2015. This was attributable to the launch of mobile broadband services on 3G/4G LTE in 2014.
Financial establishments significantly are the favorites being early technology adopters of recent ICTs opportunities for the transition from ancient bookkeeping to computer-based solutions.
Online banking, ATMs and mobile payment systems are some of the foremost banking services establishing the full use of data and communication technologies and are another factor for the e-commerce growth in Pakistan.
Alongside online shopping and smartphones penetrating quickly round the world, the incursion of mobile sales would even have a clear-cut impact on Pakistani’s e-commerce market. They offer shoppers capability to make purchases with extreme ease while they’re ”on the go” or once they are encircled by the comfort of their own residence.
Mobile took concerning twelve percent of online payment that was similar to about the U.S. $ 303 billion within the United States.
In future, mobile phones are predicted to double online sales to US$632 billion worldwide and can account for 45 % of all orders being placed on online stores.
Pakistan being a region of this mobile shopping rebellion also will have a superb impact on Pakistani’s e-commerce market.
If somebody sees at websites present in Pakistani interwebs from mobile devices, one would notice that majority of them are responsive and some of them even have their own dedicated applications like Daraz.
The rapid growth of e-commerce in Pakistan witnessed in mobile wallet solutions like EasyPay in Pakistan.
Smartphones are still used for the foremost part to browse for things. Also, laptops and desktop computers provide a lot of descriptions and permit users to visualize the image more clearly.
Purchasing isn’t being done in high frequencies from mobile devices as they’re within the traditional sense, indicating that there’s still some time before the adoption is slowly accepted on mobile devices furthermore.
In the future, with the maturing of 3G/4G telecoms services and enhanced wireless coverage in Pakistan, together with the affordability of smartphones, e-commerce will certainly rise to bigger stature.